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With many platforms making it easier to enter the e-commerce industry, competition is growing rampant. It is becoming more and more important to differentiate your brand and market online properly. This also makes marketing to return customers a vital part of e-commerce strategy. Email marketing helps to do just that. The following are 5 tactics for growing an email list for e-commerce.


  1. The on-page opt-in form

  2. The standard popup opt-in

  3. Incentivized popups

  4. The slide-up opt-in

  5. Discount tabs


For more information on these tactics and many more, read the full article.

  • KW

    Kevin Waugh

    almost 5 years ago #

    One method not mentioned is that if you have pricing restrictions (MAP pricing for instance), you could offer to show them the price if they opt in with an email. You give them pricing, you get their email.

  • AL

    Angelo Lirazan

    almost 5 years ago #

    This is a great, comprehensive guide! Thanks for the share. :)

  • PV

    Paul Vesely

    almost 5 years ago #

    Refer a friend, forward newsletter

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