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I wrote a big ol' post on some conversion optimization tips that I've learned through the years. Some of them are:

-Learn how to run an A/B test properly
-Learn how to analyze an A/B test properly
-Be skeptical with CRO case studies
-Evangelize CRO to your greater org

But there are 16 more tips and lots of exposition, so read the article and let me know what you think.

  • RF

    Ryan Farley

    over 1 year ago #

    "In short, especially in content marketing, marketers are incentivized to publish sensational case studies regardless of their statistical merit."

    So true. It's funny how nobody brags about their 3% win, when in reality, those are the wins that compound and make up real revenue growth. Anybody touting sensationalist lifts in conversion is probably either 1) lying 2) doing something incorrectly or 3) starting from an abysmally low conversion rate

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