I wrote a big ol' post on some conversion optimization tips that I've learned through the years. Some of them are:
-Learn how to run an A/B test properly
-Learn how to analyze an A/B test properly
-Be skeptical with CRO case studies
-Evangelize CRO to your greater org
But there are 16 more tips and lots of exposition, so read the article and let me know what you think.
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