Email providers are constantly adapting their machine learning algorithms to detect spam and thus cap the reach of your sales emails. We are constantly monitoring our customer’s domains and email addresses for deliverability related issues. Based on the data we collected through our platform there are several easy things you can do to improve your deliverability.
Two things your team could start doing today - that don’t require you to buy additional software - to help improve your deliverability are:
1. Spread email volume over time (avoid big activity spikes)
2. Use your emails for purposes other than sales (especially if it’s a new email/domain!)
Let me know in the comments if you have any feedback or additional insights 🙌