Building a strong and steady pipeline of new leads is tricky work. Even harder? Convincing them to seal the deal.
A report recently found that 74% of companies say converting leads into customers is their top priority.
…Yet the majority (65%) aren’t nurturing them towards a sale.
It’s uncommon for leads to flow through the sales funnel on their own accord. They’ll need to be in urgent need for your product–which the majority of leads are unlikely to be.
You’ll need to gently guide them through that process, connecting with them along the way.
Here is how you can do it: