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When it comes to measuring the value of your Google Ads campaign, it is worth the effort to check your Quality Score.

As how relevant your ads, landing pages and keywords are, have a direct impact on your Quality Score.

Google assigns a quality score - on a scale of 1-10 - to every ad. The higher your score, the lower your cost per click and the higher your click-through-rate will be.

In our latest report, we share 18 proven tactics - as well as a handful of dashboards to help you improve your Google Ads Quality Score

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