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Why does the Head of Package Design at Apple get paid so much?

Because Apple understands a little known concept of human psychology:

Primacy is the tendency to remember the first piece of information we are presented better than information presented later one.

Primacy is why the unboxing of any Apple product is an absolute dream - they know the first few seconds count.

How can you ensure that primacy is working in your favour when people first visit your SaaS website?

Copy the best.

Sumit Hegde (SaaS positioning consultant) shares 18 SaaS headlines that you need to test: