Why does the Head of Package Design at Apple get paid so much?
Because Apple understands a little known concept of human psychology:
Primacy is the tendency to remember the first piece of information we are presented better than information presented later one.
Primacy is why the unboxing of any Apple product is an absolute dream - they know the first few seconds count.
How can you ensure that primacy is working in your favour when people first visit your SaaS website?
Copy the best.
Sumit Hegde (SaaS positioning consultant) shares 18 SaaS headlines that you need to test:
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Sumit Hegde
Woohoo! Excited to share this with the Growth Hackers community.
Jon Evans
Great article, and very well researched :)
Merily Leis
🙌
Ashley Smith
Great post, Tom!
Justina Bakutyte
Wow amazing list of ideas! And just in time :)
Sumit Hegde
Yay glad you liked it Justina!
Matt Haus
Thanks for sharing!
daniel kollinger
Wonderful, thx
EVAMAX GROUP
Shared this on twitter. :)
Vivian Lu
will definitely share this to my network!
Cre8ive skill
I will also share
Janani Fertility & Gyne Care
Very well-written and informative blog!