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Did you know that content marketing cost up to 41% less per lead than paid search.

Little wonder for many marketers, it is a key component of our marketing and customer acquisition strategies.

But with over 750,000 active podcasts and 4.4 million blog posts being published each day, it's tricky to stand out.

So, we asked 20 marketing professionals to share their favorite B2B content marketing campaigns from the last few years, why they stood out and what we can learn from them

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