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Whether you’re marketing a brand new startup or a seasoned veteran, there’s no substitute for real customer feedback and research.

After all, you can’t market anything effectively if you don’t know who you’re selling to.

Customer research is such a crucial part of marketing that, when we asked survey respondents how important they considered customer research to be, nearly 93% rated it as “Very Important” or “Crucially Important.”

So, we asked them to share how they conduct customer research. Here are 17 creative ways to get actionable feedback from your customers and prospects...

  • SM

    Sarah McIntyre

    9 months ago #

    Customer interviews are often overlooked or put in the too hard basket. But it's the only way to truly find out about the awareness stage of the buying journey and eliminate the assumptions that cloud marketing plans.