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There’s no such thing as a perfect marketing budget. The right allocation of resources hinges heavily on your business, your customers, and more. If you’re just getting started with marketing (or even if you’ve been in the game a while), that can make budget allocation a prickly subject to tackle—how do you even approach it? But when your business depends on solid marketing to grow and thrive, solving the riddle of marketing budget allocation falls to you. So do you find the right distribution of tactics and budget for you? While there’s no right answer, we asked 52 marketers to share their best tips for allocating marketing budget. Here’s what they had to say.

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