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Parry Malm and team tested 287 keywords across 2.2bn e-mails and share the results, including the best and worst keywords, and some things they learned along the way.
Registration required for full list, but lots of useful info pre registration wall.
1. quality content matters - write it in house and have clean data
2. Quantity matters - more is always better
3. test subject lines - word order, length, word choice
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