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Neil Patel offers 15 hacks to help with your social marketing efforts on Twitter.

  • ET

    Everette Taylor

    over 5 years ago #

    Some of this stuff is pretty simple but there's some gold nuggets in here. Perfect for someone without much experience.

    Two things I will add:
    -Use Twitter Analytics: Twitter has opened up its analytics dashboard to everyone. You can see it at analytics.twitter.com. Super important to use this to keep track of your reach on twitter as well as the effectiveness of your tweets.

    -Twitter Cards: You can pay to promote them but you can also use them for free and is a great way to collect email addresses. https://dev.twitter.com/cards/overview

    • JG

      Jim Gray

      over 5 years ago #

      You can't really A/B test on Twitter (other than with their ad products). A/B testing means that you're simultaneously showing different versions to different people. Twitter, you show one feed to everyone who happens to see it. You don't have the experimental controls required, and you don't have the user-level data on which user populations actually saw it.

      You can definitely try different feed strategies and then try to gauge relative effectiveness via Twitter Analytics (which I recommend). But that's not A/B testing.

      And even then, it's difficult to get controls or accurate estimation of what action caused what effect. Maybe it's what you did. Maybe you got a couple lucky retweets from high-profile accounts, who maybe checked their feed at a different time than usual. Or maybe there were an elevated number of searches for a specific keyword because of a conference that happened that week. If that coincides with the period you were trying something new, it's easy to mislead yourself into thinking that it was because of what you did.

      It's also all likelihoods. Maybe you can make people 20% more likely to retweet something - but that's never going to hit 100%, and you still have to account for whether they'll actually see it, what mood they're in, how they're behavior differs when checking tweets over coffee in the morning or between meetings at work, and any other thing that is simultaneously monkeying with the behavioral likelihoods. And that (very optimistic) 20% is going to nudge "some people" not "all your followers."

      When a platform isn't under you control, the data & techniques available to you often get really murky. Still better than no data. And sometimes the data will "very strongly suggest" that there's a link. Particularly if you can turn the strategy off and on repeatedly, then see the same strong signal matching it in the data.

    • LS

      Logan Stoneman

      over 5 years ago #

      I'd love to hear how you're A/B testing tweets! Any suggestions for a personal vs. biz account?

  • MC

    Matthew Capala

    over 5 years ago #

    I like the tips but the buzzword 'ninja' in the context of SEO is just too overplayed guys - let's put it to rest :-)

  • DA

    David Arnoux

    over 5 years ago #

    Another hack to add: I've been using tweetfavy.com, which auto favorites tweets based on certain keywords you set. I started using it 7 days ago and have gained 350 new followers with it so far.

  • AP

    Albert Palka

    over 5 years ago #

    @everette @grayj Keep these comments coming + thanks for the link. Maybe I will finally setup my account and start using it <_<

    And as you are talking about analytics and a/b tests. Have you used Twitter Ads before and had any success with them?

  • TW

    Tom Whatley

    over 5 years ago #

    Let's talk about the article itself for a moment. Has anyone noticed the yellow box offering the ebook? It looks like that leadpages lightbox is being called from another source, but I could be wrong? Either way, I've not seen this in a guest blog before. Worth testing.

    • SD

      Sweeney Daniel

      over 5 years ago #

      It's called a content upgrade and works wonders.

      • TW

        Tom Whatley

        over 5 years ago #

        I've seen it before, and I've even used it, just new to see it on a guest post. Usually a lot of politics regarding backlinks when it comes to guest blogging and thought this was an interesting way to get around that.

  • GK

    Gabor Kukucska

    over 5 years ago #

    Has any of you experimented much with the new twitter ads? Is to sponsor your x,y,z tweet to selected audiance... I did promote a few tweets for one of my startups for a short period and it looks quite good. Got a few signups and new followers from it.

  • TW

    Talia Wolf

    over 5 years ago #

    What I like about this article is that it isn't another aka- thank your followers/DM them automatically kind of post. There are some great tips in here, and in general I think people don't utilize chat well enough. You can get a lot of interesting conversations participating in the chats.

    A lot of conversioner's traffic and engagement comes from twitter and as @everette mentioned, Twitter analytics is a great way to track your reach and engagement.

  • JM

    Jay Moran

    over 5 years ago #

    Another cool hack is hooking up your Twitter account to the Pinterest board of an expert in your business niche, via an RSS feed. Pinterest boards typically have really nice images, which you can use to steer traffic to your site. And it's a win for the Pinterest board curator because you're helping to promote their brand in the process.

  • VM

    Vanessa Maddox

    over 5 years ago #

    This is the best thing ever! I consider myself a Twitter enthusiast but now I'll be a Ninja! Thanks Neil.

  • MB

    Michelle Bondesio

    over 5 years ago #

    Thanks @everette this is an excellent reminder of Twitter's capabilities, especially around the diversity of keyword search options and keyboard shortcuts.

  • RK

    Ross Kingsland

    about 5 years ago #

    Cool stuff - did this recently at a massive conference and dominated the social media space.

    1. put the #nameofevent in your twitter profile and location
    This instantly puts you in the "accounts" section. On iphones you are about 3 thing you find when you scroll down using said hashtag

    2. put an exclusive tweet out that copies in the organiser, includes the hashtag and says something great about the event.

    3. include a pic and tag it

    4. go to fiverr and get it favourite and retweeted - about 100 of each looks believable, more than this from someone throws doubt on whether this is real or not - find the balance.

    5. Find the social media manager on linkedin and twitter and send a message saying how great their event is and ask what you can do to help them in the future.

    They will love you for it and will want to include you in their future and current plans.

    This is working for me at the moment, feel free to borrow, copy steal or adapt as you wish.

  • AJ

    Agnieszka Jaskiewicz

    over 4 years ago #

    This table is really useful :)