What’s your typical cost per lead from Facebook ads?
Understanding your CPL and the influence it has on other metrics will help you determine whether it's worth the investment or time to make adjustments.
So, how do you know whether your CPL is "good" and you’re not paying more to acquire customers than the revenue they'll generate in return?
Here, we polled 54 marketers to find out the best ways for lowering your cost per lead.
Here’s what we learned: