How do you identify Marketing Qualified Leads?
Not every lead your marketing team generates is sales-ready. As such, it is important to have clearly defined Marketing Qualified Lead criteria.
Without defining which behaviors and actions qualify a prospective customer as ready to be contacted by sales, chances are your team might end up spending time and resources on leads that are less likely to make a purchase.
So in this post, we walk you through how to identify Marketing Qualified Leads along with 15 tips to help you generate more qualified leads for your business: