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How do you identify Marketing Qualified Leads?

Not every lead your marketing team generates is sales-ready. As such, it is important to have clearly defined Marketing Qualified Lead criteria.

Without defining which behaviors and actions qualify a prospective customer as ready to be contacted by sales, chances are your team might end up spending time and resources on leads that are less likely to make a purchase.

So in this post, we walk you through how to identify Marketing Qualified Leads along with 15 tips to help you generate more qualified leads for your business:

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