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Each visitor that makes it to a product page represents the heavy lifting and money spent to get them there. The product page is not the time to squander that hard work. It’s up to you to create a user experience that gives the visitor what they need to become a customer.

You can create a product page that motivates visitors to purchase through easy design and copy adjustments. Just look at the online retailer DueMaternity.com — adding 360-degree images to their product pages boosted conversion rates by 27%.

To get started, here are 15 best practices for building product pages that boost conversions.