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The online shoppers of today want to engage with brands. They want to communicate closely with products and services prior to making a purchase. To get a feel for what it would be like to buy a product or service, they want to play around with various forms of interactive videos.

In spite of being seen in recent technology, interactive content has always been promoted in different spaces. Interactivity has been used extensively in game shows and reality shows for quite some time now. But the internet increased the level of interaction to an altogether different level.

It is important to be aware of this new opportunity for video marketing for those who want to remain up-to-date and continually innovate their marketing strategy. Interactive content is the fuel that brands need to thrive in the emerging digital marketing environment.

Read more to find out how to make interactive content work for your company.

  • AG

    Ankit Goyal

    10 days ago #

    Great Article Vinayak! You have given amazing ways to create quality content but creating videos is costly somewhere for small businesses. Overall, your article has given me an idea of type of content we can create.

  • MC

    Maeva Cifuentes

    9 days ago #

    Vinayak, great post. I just ran into an article about VR and its growth predictions. It referred to a statista article where they forecast a $72.8 billion market in 2024. I just leave it here, but it looks like there's going to be a lot of opportunities in that area.


  • CG

    Cloud Gestion

    9 days ago #


    I really liked your post, among other things because lately I am very focused on video as a means of dissemination and training for our clients, and ultimately as an advertising medium.

    I'm particularly interested in what you say about review videos and vblogs.

    Thanks for sharing quality content!