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Gmail Sponsored Promotions (GSP) are nothing new, but damn, are they a sexy piece of advertising technology when used right. Whether you’re trying to piggy-back off your competitors email lists or generating direct response leads from within Gmail, GSP ads can allow more freedom than traditional Display ads. In addition to that, they’ve been found to keep similar performance as regular Display ads, or even exceed them.

  • WH

    William Harris

    over 3 years ago #

    Duuuuude - we were just talking about this in a slack channel the other day - great stuff!

  • ES

    Edward Stephens

    over 3 years ago #

    Yeah I was amazed when I first interacted with one how much functionality was embedded within them. Was impressed and would be interested to know how they convert.

  • ZG

    Zach Grove

    over 3 years ago #

    I had no idea you could capture emails/ leads via an HTML lander in Gmail ads. Very clever.

    If you gave away an HTML template file to do this, I bet you'd get a bunch of opt-ins on that content upgrade. I'd download it. Just saying. :)