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Did you ever wonder how companies like Drift and HubSpot grow their business through content marketing? Well, are you in for a treat! We talked with Mark Kilens, VP of Content & Community at Drift and former VP of HubSpot Academy. Here are some of the topics we talked about:

✨ The strategy behind Drift Insider

✍️ How Mark got into content marketing

🎓 What Mark learned from co-creating HubSpot Academy

🔍 How content marketers can improve their content

🚀 What content marketers should do to further their careers