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So what can you do to increase the likelihood of your success? How can get customers and other people in your target audience excited about it? How do you build trust and drive actual sales?

It’s not easy, but it is possible. It just takes time, money, and the willingness to test a variety of tactics aimed at getting your new products in front of the right people.

Here are 13 product awareness tactics worth trying the next time you’re ready to launch a new product on your ecommerce store.