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Everyone knows how to check how many sessions you got this week, and most people even know how to see how many conversions you got. But outside of the basics, Google Analytics knowledge tapers off pretty quickly... It takes a lot of time to learn how to become a great analyst, and it takes a lot of time to learn the ins and outs of specific platforms. Google Analytics, while more intuitive than many platforms, is no exception. In addition, there are many features that are powerful but are underrated and underutilized. I talked to dozens of experts to find out what they believe the most underrated features and reports are. Here are the top 12.

  • MD

    Mark Anthony de Jesus

    over 1 year ago #

    Such good advice in here.
    Having personally experienced the saving power of annotations, that one should be used by everyone.
    All the advice on advanced segments is gold and more often than not an integral part of what unearths key conversion insights.

  • EJ

    Erick Johnson

    5 months ago #

    Well this makes me feel good about my current practices! Thanks for sharing, there were some inspiration points for sure!

  • EJ

    Erick Johnson

    3 months ago #

    Super helpful, thanks for the share!

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