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Marketing Automation is the best thing that happened to Digital Marketing right after email marketing. Even more so now that email software providers are starting to offer pre-built email automation campaigns.

Yes, some ESPs already did the heavy lifting and made marketing funnel templates that only need a bit of customisation.

After reading this article you will know: 

  • The benefits prebuilt Email automation campaigns
  • When you should use prebuilt drip campaigns and when not.
  • The different types of prebuilt email campaigns there are
  • A whole lot of (prebuilt) email drip campaign examples and tips And also… should I take prebuilt automation templates into consideration when selecting my next ESP?
  • KG

    Konstantine Gegeshidze

    about 1 month ago #

    Jordie, great post. Thanks for sharing it

  • KK

    Kamal Kishore

    about 1 month ago #

    With rising customer-base, marketing campaign automation is much required thing to keep connected with your customers, The article is a good brief of what can be done in direction of marketing automation ...

  • SC

    Stphane Couleaud

    about 1 month ago #

    Hi @vyrazu & @Jordi
    As we host Mautic for Businesses (SMB and Large Accounts, B2B & B2C), I can ensure you that Mautic is the agile tool that fit the 80% needs of all organizations. The ++ are the large number of sync with tier-tools and email/sms/chatbot providers, and the flexible drag & drop scenario builder. The -- are the email builder (my organization Webmecanik is working on it by this year) and the lack of Social Network interactivity.
    Connect with my Linkedin if you want further information.

  • VL

    vyrazu labs

    about 1 month ago #

    I am currently working with Mautic for Marketing automation, what's you views on that product.

    • JV

      Jordie van rijn

      about 1 month ago #

      Hi, @vyrazu, interestingly the organisation behind Mautic was your bought by Acquia. It is an interesting platform because of it being open source, so you can self-host it or make changes. Every company has to see if it fits with their needs and requirements. The article goes into the most popular (prebuilt) automation flows. Can it do what you want?

      • VL

        vyrazu labs

        about 1 month ago #

        Yes, you can create your custom worflow in Mautic, in case if you have not tried, try it once.

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