Winning brands are comparable to people… We are often drawn to those with strong, positively-impactful personalities — and we always remember them.
More brand awareness = More sales.
However, this requires a high level of consistency in terms of persona and collective branding across all channels.
You will win the race to attract new business and engagement, while maintaining admiration and devout attention from your existing customers.
“Consistent brand presentation translates to 23% average revenue increase.” (Source: Lucidpress)
Audience sentiment is continually fueled and shaped by brand language, visual identity, approachability and expression (characteristics that are often ever so subtly absorbed, yet have profound mental impact).
This always leads to either positive or negative outcomes (sales generated or sales lost) — collectively, a major process of the research / buying cycle that we are all too familiar with in modern life:
“Experts estimate 90% of all purchase decisions are made subconsciously.” (Source: ISPO News)
To successfully tap into the psychology of your customers, you must first acknowledge the need to personify your business and connect with these people in a meaningful, memorable way — on a (positive) emotional level.
Here’s your go-to reference guide containing the 12 brand archetypes (+ real-life examples)! It’s time to ignite your imagination engine and prepare to journey towards remarkable brand attitude, content and differentiation…
Your customers will be ‘driven’ to stay and will never ‘tire’ of your company (sorry, I just couldn’t resist).