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We’re going to show you some of our favorite explainer videos of the year.

But before we get into examples, let’s talk about the one thing that the best explainer videos have in common, and why it’s vital if you’re thinking of using video for your business.

At Explainify, we see a lot of clients who know exactly what style video they want, but that’s usually the extent of the planning. That’s what many companies get wrong about video. Flash forward a few months and they have no idea how it’s performing or if they’re getting any return on their investment.

You’re here for video inspiration, so you know a subpar or mediocre explainer won’t drive results for your business. A good video makes your audience think, feel something, and then act. Think, feel, do.