Whether you’re preparing your next blog post or you’re about to craft a snappy social media status, you should leverage your visual design to bring all of your other marketing content formats to life.

Be it an advertisement, an infographic, or a detailed how-to article, when you add supportive visuals that both match your brand’s identity and turn your piece into a visually appealing masterpiece, you boost your chances of engagement.

So, what makes your visual content and all of your marketing-related designs truly pop?