“We innovate by starting with the customer and working backwards. The focus is not the product, but the customer.”
Said Jeff Bezos when describing Amazon’s approach to user experience.
There’s a lot of wisdom in that statement.
In the ecommerce world, it’s easy to fall into the trap of focusing on the product at the expense of the customer.
I’d bet that most retailers have been guilty of doing so at some point.
All too often, in the drive for higher conversion rates and more revenue, retailers make optimization changes geared towards short-term gains, without fully considering the individuals they’re selling to.
In the short-run, this might work.
But in the long-term, it’s a colossal mistake.
UX testing and optimization is fundamentally about creating an experience that delights your visitors.
So how can you achieve that?
I share my thoughts in the latest article on our blog — click the link below and have a read!
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