Logo design brief is essential in creating a unique and memorable business logo. The brief must have the details that would help a graphic designer in picking the right design elements. But not all the business owners or clients and designers know how to get the brief done in a precise way.
A logo designer must have complete information on the desk before setting out to create the design. Business owners or clients should be providing the details to the designer. Without a design brief, creating something worthwhile is not possible. You will end up having a logo that has no purpose, if there is no design brief to follow.
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