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B2B copywriting is an investment. You’re spending time and money producing copy, and you want a high ROI–including supercharged brand awareness, greater lead acquisition, and high-quality conversions, right?

That’s why it’s important to understand the reach and engagement achieved by each piece of published copy. For example:

> How many visitors did it direct to your site?
> How many read the post and for how long?
> What percentage of readers engaged with or shared it?

Analyzing a post’s engagement metrics might be disappointing. It’s tough to see the ROI of a post fall short of your goals–especially if you’ve spent hours of your time (and cash) to piece it together.

But, there is a solution. With a little bit of time and effort, you can spruce up your content to start getting the results you want.

Here are 11 B2B copywriting tips to take your content from zero to hero:

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