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Here’s what we learned during 2 years of experiments and conversion rate optimization on our website and in our onboarding emails.
Love it when people share their learnings here.
Also love that the findings are not positioned as "11 Growth Hacks To Explode Your Growth by 500%".
There's only one idea extracted but clearly there's a lot more here.
The advice of "Don’t automatically apply a test winner to other pages without testing there, too." is spot on. Every page is different and has (or should have) its own context. A win is simply a signal for doubling down on testing - not carte blanche to apply wins elsewhere.
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