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StartupKit’s clever launch page reeled in over 10,000 signups, but they soon realized that successful user onboarding is really all about getting the first 50 paying customers.

  • JC

    Jonathan Chan

    over 4 years ago #

    This is a great lesson about the importance of paying customers and understanding validation.

    A lot of startup founders make the mistake of believing that hype is the same as validation. When validation is all about measurable and quantifiable results and not hype. After all talk is cheap.

    I remember Lisa Q. Fetterman of Nomiku saying something along the lines of "find 100 true fans, 100 people who will, or already have, put down money for your product" in order to ensure success.

    That's how you know when you have a truly great product. Not because a lot of people say it's good, but because you've proven that people are willing to pay money for it.

  • MQ

    Matthew Quinn

    over 4 years ago #

    10,000 signups! Sounds like these guys would struggle to come back from that blow if they couldn't convert

  • RV

    Rick van der Valk

    over 4 years ago #

    Depends... If the 10k signups pull investors in that'll allow you to grow more and research more into what actually converts free to paying customers. Each case is different.

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