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So you want some lead magnet ideas to build an email list, huh? How about driving that newly-built email list of leads deeper into your inbound marketing funnel so you can convert them from subscribers into actual paying customers? Well, you’re going to need to some bad ass “ethical bribes” throughout your funnel to do that. Lead magnets are critical to the lead generation process. And they are just as important for the rest of the funnel as well. It doesn’t matter if you’re in B2B or B2C and it doesn’t matter if you’re in SaaS or Ecommerce. If you use a sales funnel to generate traffic, turn them into leads, and then turn those leads into sales, you need lead magnets But not just any lead magnets. You need the right ones.

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