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PPC is done through keywords typically on a search engine. You bid, or decide to pay, $1 every time someone clicks on a keyword phrase.

When someone types the phrase in a search engine, your ad might appear near the top of the rankings along with the other results. The searcher clicks on your ad, he heads over to your site to hopefully buy something, and you now owe the search engine $1.

The real magic behind PPC is sorting out the best ads to place and the right price to pay for each of those clicks.

That’s why we have gathered bits of advice from experts and professionals who know a thing or two about Pay-Per-Click marketing.

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