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In our latest report of over 100 marketers, 74% say link building is very important to the success of their marketing.

We figured, but we needed to validate it before we made that assumption.

But, the things marketers deem important aren’t always reflected in their strategy. In other words, marketers may say that link building is an important exercise, but how many of them actively executing on this?

Turns out, 84% of marketers say that their link building strategy is deliberate, meaning they aren’t relying on others to simply find and link to their content organically. They’re actively making it happen.

But, how?

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