Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes. At times, we’ve been under pressure to show results quickly. When we want to place a bet on what to test, where do we turn? The value proposition. It’s the #1 factor determining your conversion rate. If you deliver a poor value proposition, there is little we can do to optimize. If you nail it, we can optimize a site to new heights. So, I have to ask: have you ever taken the time to split test your value proposition? This article shows you how to identify a poor value proposition, hypothesize a series of better alternatives, and split test them to identify the wining combination of copy, video and images.
Idea to test from this article: