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I’ve been doing quite a lot of PPC recently. When doing PPC, it’s primary to give clients, or your boss, the control over your work and therefore to write periodic reports.

However, after writing tons of report, a pattern emerged, and I’m going to share it with you today. Keep reading to discover the ultimate PPC report.

  • AZ

    Aaron Zakowski

    about 6 years ago #

    Great Article @pierre-lechelle. Good reporting is such an important part of running paid advertising for clients or your boss.

  • BR

    bastien rabaute

    over 5 years ago #

    Hi Pierre,

    Thanks the post. As you tell it in the post, a report is a case by case.

    It really depends on the business and the clients. You will not focus on the same metrics for an ecommerce or a quote based business.

    A report must not be long and exhaustive. The right metrics for the right business.

    And the best: add your analysis. Data without analysis are worthless. Your client can interpret badly your good stats. That's what we are trying to do with Sunnyreports.