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Scott Britton shares ten tactics for how he promoted his first Kindle book - Lifehacks: 63 Ways to Save Money, Improve Time Management, Produce Great Work, and Increase Productivity - to get 41,000 downloads on Amazon and made $1,000 in the first days. He also shares mistakes that he made along the way.

Whether you are planning to promote your own e-book or help someone promote theirs, all of these tactics apply. Some of these tactics are more effective, however, if you already have a strong social media presence.


  1. Feed the Rabid Freebie Hoarders On Giveaway Sites

  2. Promote On Sites With Messaging Systems

  3. Build Your Insiders List and Ask Them Directly

  4. Find People With Mailing Lists And Ask For Real Estate In the P.S.

  5. Blitzkreig Relevant Facebook  Groups and Twitter Handles

  6. Promote in Your Vacation Autoresponder

  7. Reward Kind Gestures…To Inspire More

  8. Create Special Access Opportunities and Experiences

  9. Feature and Quote Other People, Then Encourage Them To Help Promote & Review

  10. Create Ancillary Content Around the Book During the Week of the Promotion

  • ND

    Nate Desmond

    almost 6 years ago #

    All the tactics are powerful (particularly like the ancillary content idea), but my biggest takeaway is actually broader.

    In most successful projects like this, the tactics are unique and important, but the real game changer is the sheer amount of effort and planning. Scott didn't just push his book to Amazon and ask a few friends for tweets - he put together a comprehensive plan that optimized literally dozens of variables.

    Launching with one brilliant tactic might still fail, but launching with a dozen solid tactics dramatically reduces risk.

    Thanks for writing this Scott!

  • SP

    sophie perrone

    almost 6 years ago #

    In-depth guide for the author who want to promote their ebook at amazon. I strongly recommend this article.

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