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LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown...

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