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In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to inform, engage and sell to customers on a regular basis.

At CleverTap, we’ve seen that in-app messages can increase your click through rates by over 100 percent in comparison to push notifications.

What’s an in-app message?

An in-app message is a message that’s delivered to customers while they’re using your app.

In-app messages are different than push notifications, which show up on the homescreen of a smartphone. Users must opt-in to push notifications too, but there’s no such requirement for in-app messaging.

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