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Many businesses rely on Facebook for their advertising due to the capability of the platform for generating leads. Facebook is a significant part of various campaigns due to its potential to boost new customer acquisition. A robust social media platform, Facebook, has led to the massive growth of numerous businesses. Irrespective of the audiences or products one is targeting, Facebook lead generation would surely pay off.

But facebook lead generation can be tricky, especially if you’re starting out. You might go wrong with the budgets, placement, and campaign objective resulting in wasted money and poor ad performance. So before you begin planning a Facebook lead generation campaign, it’s vital to refresh your knowledge surrounding it to avoid the usual mistakes.

What is Lead Generation through Facebook?