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I found it surprising how inaccurate marketers are at predicting budget allotment :P
Nadya, thanks for sharing the research!
A few thoughts about your findings:
1. We support each and every post with custom-made visuals and this means we spend around 4-5 hours per day producing them. It’s quite a big surprise that 70% of the interviewed marketers spend less than a few hours per week on it. Well, now I see why the majority of digital marketing SMM accounts look abandoned.
2. It’s very upsetting to see that 70% of marketers are still using stock images. Even though 69% still believe that visuals are important... Hopefully, this means that they’re going to reconsider their strategy one day.
Another great piece. I think this highlights how much harder it is to build links at scale to commercial pages. But you touch on something important, that if you push the flywheel long enough, you start to pick up links naturally, which increases rankings, which gets you more natural links, and it turns into a virtuous cycle. It just means lots of fruitless effort up front to get to that point.
When it comes to CRM, I use https://legallycrm.com/ . It works well for business development, for following up on leads, for helping us stay in touch with the loyal clients, and for sharing information and tasks within our team.
Thanks for sharing this awesome best practices. Sales cadence is a booming market.
Great article! I think publishing unique data is an interesting path to go - you don't even have to do your own survey to get the data: sometimes, combining data that is already out there and presenting it in an appealing way does the job. A great example is startupranking.com: they use publicly available data about startups such as Alexa rank, number of followers, etc. to calculate an overall score and make nice rankings of startups per country
Very relevant post... scalable link building is the hardest part. Also love the final section, "In most of the examples we analyzed, the older the companies got, the more links they seemed to get out of thin air. So when slogging away at building links brick by brick, it’s important to realize that SEO compounds and eventually gets you to a point where your company is newsworthy enough to start earning mentions and links without even trying." Maybe silly, bit I never realized this... that explains why the big established brands that I've analyzed earn so many backlinks.
It's always so interesting to see the number of marketers who feel that visuals are important, and yet don't commit to working on them. I'm one of those people, so no judgement! But still very interesting.
Most don’t even know how to remove the link, so I’d say yes
Do you still feel this way if you leave the option to _not_ include the link?
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