Love the focus on relationships. Everything else in SEO is rote and open to imitation by better-funded competitors. Relationships can be anyone's competitive advantage. Nicole is a great example of that.

Not enough of these pricing guides touch on a huge underlying factor—price elasticity. Glad to see it brought up before any other strategies here.

Understanding your analytics on every channel (aka omnichannel analytics) help you deploy and track inventory, keep customers happy—and get your budget on track.

Definitely nothing wrong with adding to the list!
Thanks for those suggestions. I've never heard of them before.

Should anything be added to this list?

Thanks, Dejan!

Thanks, appreciate the kind words!

That was a very insightful read, Baptiste, kudos for that.

Agreed. Testing is an opportunity cost in many cases and particularly in SEO, there are many less measurable factors. The mature marketer/analyst knows when to use data/optimization and when to simply trust the process (and build links), knowing it will likely work in the long run

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