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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business ReviewTechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product HuntMarco PoloPresence Learning7 CupsPanaKahoot!Byte FoodsFocusMate, and Anchor.fm (acquired by Spotify).

Nir attended The Stanford Graduate School of Business and Emory University.

  • DH

    Dani Hart

    23 days ago #

    Hi Nir,

    So awesome to have you here for an AMA! Been a fan of yours for a long time and really appreciate your work.

    A few questions...

    1. How do you suggest products help their customers build habits without addicting them to something that may harm them? Basically, how would you recommend that teams avoid/plan for the negative unintended consequences of building habits that might be destructive to their well-being?
    2. Are there any times that you advise *not* building habits?
    3. What are some of your favorite examples of companies building habits that improve the well-being of their customers?

    I could go on, but I'll leave some questions for the rest of the community. ;) Thanks so much for doing this.


  • MH

    Max Hodges

    17 days ago #

    In a recent blog post you wrote, "All behavior is prompted by discomfort." That seems like a very dumbed down model of human behavior. It pains me to see someone with your influence spread naive theories. Are we really to believe everything we do, from petting cats, drawing pictures, and doing sit-ups, to building a company, helping the elderly, and writing a novel is entirely explained by a need to "avoid discomfort"? Nonsense!

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