Ty Magnin is the Director of Marketing at Appcues, where he and his team help software teams create stickier, more adopted products of their own.
Ty started his career producing videos for tech startups around Boston. In 2010, he was the first marketer at Work Market—an enterprise on-demand labor platform—where he spent 3.5 years. Before all of that, Ty wrote a chapbook of poetry based on his experience as a teenage father. More on that here.
His second stint as a first marketer was when Ty came to Appcues in 2015 after becoming one of their earliest customers and evangelists. Appcues is a product adoption platform designed to improve activation, drive adoption, and proactively educate users. Appcues is helping anyone—technical or non-technical—build personalized walk-throughs, tutorials, and announcements—all without writing code.
At Appcues, Ty has written more on the topic of user onboarding than anyone else on the planet—see The User Onboarding Academy—and absolutely bring him your him your challenges and questions!
He'll be presenting at GrowthHackers 2017 Conference as a member of their Activation Panel.
Feel free to also ask about him first marketer challenges.
He will be live on Jan 16 starting at 930 AM PT for one and a half hours during which he will answer as many questions as possible.
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