Tracy Eiler is a revenue-driven SaaS marketing executive with “core DNA” in demand generation and awareness.
She is the co-author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth” (Wiley, 2016). Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, midmarket, enterprise, and OEM. Start-up, public company, and M&A experience.
She has marketed to line-of-business executives, end users, IT, and C-suite. She describes herself as: metrics-driven across all initiatives and having a roll-up-the-sleeves attitude with a strategic and creative outlook. Professional recognition includes: named a B2B Demand Marketing Game Changer, Top 20 Women to Watch in Sales Lead Management, and Most Influential Women in B2B Marketing Technology.
She will be live on March 29 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.
Here are some resources that Tracy thinks are useful supplemental content:
1. e-book on all new research on alignment.
2. e-book on how to figure out your Total Addressable Market (requires registration)
3. recorded webinar on alignment, featuring social selling sales expert Barb Giamanco (requires registration).
4. infographic on alignment
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