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Hi, I’m Sujan Patel. I’ve been in digital marketing for 14+ years and learned most of what I know the hard way or as I like to think of it, “the fun way”. I’ve helped grow Mint, Salesforce, and 100s of unsexy companies.

I run the US division of Web Profits. We’re 100+ person growth marketing agency with offices in Los Angeles, Sydney & Singapore.

I also run Ramp Ventures which owns and operates 7 sales & marketing SaaS companies such as Mailshake, VoilaNorbert, Pick, Linktexting.com and more. We’re a small team making simple products to help people do big things.

I blog regularly, create weekly videos and when I’m not working you can find me at the race track (I love going fast.. skydiving, motorcycles, cars).

People always tell me I should focus but I’m on a mission to prove “them” wrong ;) I am an open book and love helping people so ask me anything

  • DS

    Dana Severson

    about 1 year ago #

    Hey Sujan! I've always been really impressed with the amount of content that you put out. With so many projects, how have you managed to keep up your content production? Also, how do you prioritize what you should be working on?

    • SP

      Sujan Patel

      about 1 year ago #

      Dana,

      Thanks!! I dedicate time every day to spend on creating content. It usually ranges from 30 minutes to an hour. I do this EVERY SINGLE DAY no matter how tired I am or busy my day is.

      I start with listing out random ideas on Trello throughout the day and than once a day I sit down and write an outline for the blog posts I want to write. Sometimes I record an audio with my thoughts on a topic.

      Once I have the outline or my thought I can sit down at a later time to crank out a blog post in 15-20 minutes.

      I also spend Sunday mornings working with my editor to polish up the content for the upcoming weeks.

      9 Share
  • TM

    Ty Magnin

    about 1 year ago #

    Hey Sujan -- how do you manage multiple SaaS companies, speaking roles, and a consultancy all at once?

    • SP

      Sujan Patel

      about 1 year ago #

      Great question Ty. I'm able to manage (or juggle) multiple companies and project because I've got an amazing team who help manage the consultancy and SaaS companies. The team is built around my strengths and weaknesses This allows me to focus on areas where I'm great at.

      For example, I suck at spelling/grammar and sentence structure but I'm very good at telling a story. I can crank out a 2k+ blog post in 15-20 but it'll take me 2-3 hours to edit and polish the post up..so I hired an editor.

      I also focus on on the top 3-5 growth opportunities for each of my SaaS companies and very good at saying no. Here's my theory on setting priorities: https://www.youtube.com/watch?v=FSFQgapEWTs

      6 Share
      • SE

        Sean Ellis

        about 1 year ago #

        @onreact Editors can be really good for making content more accessible. When @morgan and I wrote Hacking Growth our editors often ripped it apart for having too much jargon. But in the end I think the final product was much better for helping experienced and more novice growth practitioners.

      • SP

        Sujan Patel

        about 1 year ago #

        @onreact I don't really have guidelines. I found an editor 8-9 years ago on the Problogger Job board and she knows my voice and personality. I encourage (force) her to watch my youtube videos.

        When I started I tested out a few different editors and it was fairly easy to spot someone who wasn't a fit.

      • TC

        Tad Chef

        about 1 year ago #

        Do you have some editorial guidelines? I have had many bad experiences with editors removing puns, programming terms or even white space from my articles because they thought these were mistakes.

        I even had editors add mistakes to my posts so I had to revert to or at least look up earlier versions and fix them manually again.

  • WH

    William Harris

    about 1 year ago #

    Owning and running a bunch of different businesses means you "wear a lot of hats" from advertising to SEO to finance. Which "hat" is your favorite to wear?

    • SP

      Sujan Patel

      about 1 year ago #

      William,

      The customer hat is my favorite. Going through my products as if I was the customer is my favorite as it's always eye opening.

      I always find improvements I can make to the product/service.

      6 Share
  • WH

    Wilson Hung

    about 1 year ago #

    Since you've acquired quite a few SaaS apps, do you have an overall theme/thesis or what you look at to determine if its something worth looking into? And once you've identified one, how do you end up knowing what's a good price for it?

    • SP

      Sujan Patel

      about 1 year ago #

      Wilson,

      Favorite question so far :) My partner Bob Senoff https://www.linkedin.com/in/bobsenoff/ probably has a more detailed answer but I'll do my best to explain our "theme".

      At www.rampventures.com we focus on companies that enable sales & marketers to be more effective or efficient.

      We're not a private equity firm where we want to squeeze as much profit as we can out of the company nor are we a VC firm where we need the business to grow >20x.. we're somewhere in the middle.

      Ultimately we're looking for companies we can grow with marketing, product expansion and more efficient operations.

      3 Share
  • RS

    Ross Simmonds

    about 1 year ago #

    Hey Sujan! Thanks for taking the time to do this AMA.

    What do you notice trending in the marketing space that would be a good idea for a marketer/entrepreneur to get in on immediately?

    • SP

      Sujan Patel

      about 1 year ago #

      Ross,

      Conversational marketing is a big trend right now. Test this immediately!!

      Conversational marketing in a nutshell = using live chat & chatbots instead of lead form.

      It works well for b2b space when you have long sales cycles and in the ecommerce space.

      4 Share
  • AL

    Apostolis Lianos

    about 1 year ago #

    Hey Sujan!

    Would love to hear about your *proudest* (marketing) moment ever?
    - The Situation (year, company, details - if you want ofc)
    - How you dealt with it. (which tactic made the impact)

    Big fan of your writing. Keep it up.
    Thanks!

    • SP

      Sujan Patel

      about 1 year ago #

      My proudest moment came from early in my career. I accidentally helped a client rank for the keyword Mesothelioma (the hardest keyword in the SEO industry).

      The client was a hospital/research center and had a dedicated pages for all diseases and illnesses they were researching cures for. I did some basis on-page SEO and internal linking and voila they ranked for the keyword.

      I learned a very important lesson in marketing that day..actually a few lesson:
      1. You can accidentally succeed..all you have to do is try
      2. Never forget the basics of marketing (or SEO)
      3. and that I'm a pretty good marketer..aka it gave me a lot of confidence

  • GF

    George Featherstone

    about 1 year ago #

    Awesome to have you here!

    What advice do you have for anyone trying to make the transition from Service based business model to Product based (or a hybrid of the two)?

    Thanks

    • SP

      Sujan Patel

      about 1 year ago #

      George,

      I've been trying to get on the product side of things for the last 9 years. I've failed at this 10+ times and wasted hundreds of thousands of dollars on product that didn't work out.

      It only really happened when I devoted time consistently to my product while managing my services side.

      Treat your product like a bootstrapped company and go through the motions of validating demand, getting your first 100 customers.

      2 Share
  • BH

    Benji Hyam

    about 1 year ago #

    What's your process for finding candidates when there aren't that many quality people in the space you're hiring for. Ie. content promotion/ content strategy, etc. Do you have a specific hiring process? Do you go through your network?

    • SP

      Sujan Patel

      about 1 year ago #

      Benji,

      I think theres actually a whole lot of great people in the space..but there's a lot more noise and bullshitters that are louder and in your face.

      Great timing on this question as I just finished writing a blog post about this.

      In short, plan ahead and figure out the people you need to hire 6-12 months from now and start connecting with folks who'd be a good fit. Get to know them first.

      I find good folks at conferences, FB groups, Slack, and guest bloggers, and cold outreach on Linkedin.

      As for vetting them, I look to see if they've done what I'm looking to hire them for. If yes I proceed to interview them. This weeds out 95% of people.

      Here's my interview process: https://www.dropbox.com/s/nruz0ljbmiryzkt/interview%20Qs%20for%20digital%20marketers.mp4?dl=0

      For content promotion I usually train a writer or SEO/link builder

      2 Share
  • VG

    Val Geisler

    about 1 year ago #

    Hey Sujan! Related to Emir's question, have you ever tried to do just one thing and found it frustrating? Have you had an in-house job in the past that focused on one objective? If so, what did you learn from that experience that you bring into your work today?

    • SP

      Sujan Patel

      about 1 year ago #

      Val,

      I did and I almost died.. from boredom j/k

      I've had jobs and times where I focused on one thing but my focus never lasted too long.

      I learned the importance of focus and focused work. From the outside it's not very clear (big understatement) what my focus is but I can tell you I'm very focused on a single goal.

      My goal is to be happy.

      I love working on multiple things because I'm never left waiting on things to happen. They're usually waiting for me to work on them. That means I get to:
      1. Choose what I want to work on
      2. Be able work on different things (some of which are out of my comfort zone)

      This comes from my childhood where I saw my parents struggle to make in this country.. As as a kid I saw the struggle as a challenge and who doesn't like a good challenge?? Also early in my career I worked at an agency and matrix organizations where I was doing marketing on multiple companies...this eventually became my normal.

      4 Share
  • SP

    Sujan Patel

    about 1 year ago #

    Thanks everyone for the great questions. I'll be checking back regularly so feel free to post more questions or follow ups.

  • ML

    Mark Lindquist

    about 1 year ago #

    Thanks for doing this, Sujan. Curious about what you look for in companies acquire. What KPIs do you like to see your acquisitions hit (i.e. revenue growth, churn, net new customers)?

    • SP

      Sujan Patel

      about 1 year ago #

      We look for companies we can grow using my growth skills and my partner Bob Sennoff's business and operations chops.

      Each deal we look at has different KPIs and situations so it's hard to standardize it.

  • DH

    Derric Haynie

    about 1 year ago #

    Managing others... What's the secret to managing a team succesfully? And what's the secret to managing up or dealing with your stakeholders, investors, cofounders, etc.?

    • SP

      Sujan Patel

      about 1 year ago #

      Derric,

      It comes down to effective communication and prioritization.

      Managing up (investors, bosses, clients, etc) = understand what they care about and how often they want to be updated and involved

      Managing at the same level (co-founders, execs) = find out what makes them tick (excited and annoys them) and hold each other accountable

      Managing down = always listen & prioritize. Have your team find a mentor (not you) that can help them grow

      2 Share
  • SE

    Sean Ellis

    about 1 year ago #

    Hey Sujan, really excited for you to finally do an AMA with us! I'd love to get your thoughts on combining a growth hacking process with best practices SEO. How can you get an SEO team to work effectively with a growth team that runs weekly growth sprints? Thanks!

    • SP

      Sujan Patel

      about 1 year ago #

      Thanks Sean! So excited for this AMA.

      SEO used to be about keyword rich webpages and backlinks (early 2000s - 2009) but now in order for you to rank well and drive search traffic you need to do really damn good marketing as there are so many other factors that are incorporated into ranking well.

      Things like brand mentions, time on site, click through rate, etc. SEO = Growth. SEO is just another growth channel..but since it takes so long to rank it needs to prioritized from day 1.

      First step is make sure you have the foundational SEO (https://moz.com/learn/seo/on-page-factors ) work done. If not, that needs to go at the top of your next growth sprint.

      In weekly/monthly growth sprints I make sure there's always something worked on that can benefit SEO (PR, content, etc). For companies where SEO is their primary channel they'll need to devote more time/resources to SEO.

      2 Share
  • SM

    Simon Malley

    about 1 year ago #

    Hi Sujan, I want to know about videos marketing and how can i do SEO for videos....

  • EM

    Emir Musabasic

    about 1 year ago #

    Hi Sujan, I love what you’re doing and what I find the most impressive is you seem do be doing so many different things. I know you’ve probably gotten questions about time management and how you organise everything but the question I have is have you ever thought about if you would have been more successful if you would have focused on one thing instead?

  • LC

    Luiz Centenaro

    about 1 year ago #

    Sujan,

    First off, thank you for all the content you have published, and for all the advice you have given me over the years. I appreciate you taking even more time out of your day to answer all of our questions.

    My 1 question:

    If there is anything you could change about your digital marketing career, what would you have done differently?

    Thanks!

    • SP

      Sujan Patel

      about 1 year ago #

      Glad I could help :)

      I wouldn't change a thing. I learned quite a few lessons (most of them the hard way) and It's helped me a better digital marketer and human being.

  • JQ

    Jason Quey

    about 1 year ago #

    Are there any marketing activities you still enjoy doing, even though you know you should pass them along to a junior marketer?

    Thanks for doing this AMA Sujan!

    • SP

      Sujan Patel

      about 1 year ago #

      I love talking to customers. I do it every day and always learn something new or someway to improve our product/UX.

      I'm actually a fairly hands on person and the one who's testing out new ideas.

      For example, last month we tested to see if live chat on Mailshake.com would help improve our conversion rate so I sat on Live chat all day for a few weeks :)

      My team usually works on marketing channels and tactics that work :)

  • ES

    Emil Shour

    about 1 year ago #

    How do you go about identifying which channel(s) to focus on to grow a new business? There's so many areas we can focus on (SEO, PR, video, ads on social, Adwords, email, etc.) but would love to hear how you and your team go about evaluating which channels you think will deliver the best results.

    • SP

      Sujan Patel

      about 1 year ago #

      Emil,

      This is a bit of loaded question but a great one none the less.

      I have a process that simplifies the decision for me. I start with a goal and than try to figure out the channels that could help me achieve that goal.

      Let's say my goal is to add $10k MRR every month and I'm growing by $3k MRR from SEO, Email and Adwords. I'll need to figure out what new channels to test and also if I can squeeze out more from my existing channels. And how much I can increase from each channel.

      I estimate traffic each channel can provide (search volume/CTR = visitors) and use my existing conversion rate to see how many customers that'l drive and use ARPU * number of customers to determine the revenue each channel can potentially provide. If paid than I'd have to factor in budget.

      This process weeds out most channels or ideas because they won't move the needle or help me achieve my goal.

      That being said I'm always investing in content marketing/SEO, customer success and branding as those are tried and true ways to build a business.

  • ES

    Emma Siemasko

    about 1 year ago #

    Sujan, I know you've written a book (or a bunch of books?). How did you manage that process? Book writing is a great authority building but seems so intimidating. What made you decide to write a book in the first place and how did you choose what to focus on?

  • DC

    Diego Cordovez

    about 1 year ago #

    Sujan, Diego from Meetime! What a birthday present this AMA :)

    We've been producing a lot of content here (podcasts, blog, university, Labs - product marketing, etc).
    This is made for one main purpose: to be perceived as a thought leader here in Brazil when people talk about Inside Sales.

    I struggle with one mission: to build an emotional connection between a B2B SaaS company and our audience. I'll eventually have to tackle this :)

    How have you been dealing with this challenge?

    Best!

    • SP

      Sujan Patel

      about 1 year ago #

      You can leverage video & audio to really showcase our emotion to your audience. Both formats are great for demonstrating your passion.

      You can also try building a community so that you can build a stronger connection with your audience so that you're always talking too them and rather having a conversation with them.

  • NM

    Niel Malhotra

    about 1 year ago #

    What's working for you right now when it comes to promoting content?

  • LS

    Lydia Sugarman

    about 1 year ago #

    Hey, Sujan, what do you say to those who say you have to focus on one venture at a time? That if you try to split your time between two or more companies, all will suffer? And, how do you do that anyway?

  • ML

    Michele Linn

    about 1 year ago #

    Hi Sujan,

    Like others have said, I am impressed by the volume of your writing and other work!

    Marketing has been evolving, and it's increasingly difficult to get attention. What do you suggest marketers do in 2018 to get traction? Asked another way, what are the things that no longer work well today -- and what can marketers do instead?

    Thanks for sharing your ideas and expertise!

    • SP

      Sujan Patel

      about 1 year ago #

      Michele,

      I tell people to focus on discovering their main marketing channel. Marketing hasn't changed that much..there's just a lot more noise these days.

      It's more competitive these days which is why building an audience (1000 true fans) and brand is very powerful.

      Conversational marketing is starting to work so that's something people can test that

  • TO

    Tiago Otani

    about 1 year ago #

    Hi Sujan!!

    You're a world-class reference in the Content Marketing world! Who are the other professionals you look up to? What are the blogs or Newsletters you follow on a regular basis?

  • GY

    Guy Yalif

    about 1 year ago #

    What are the key tools that your team is using to drive growth for clients? Do you see AI becoming increasingly important in this stack?

  • AL

    Arsene Lavaux

    about 1 year ago #

    Bonjour Sujan- It was a pleasure meeting you in person at the Growth Marketing conferences in Brooklyn and Atlanta last year. Thanks for inspiring!

    Does a content strategy work generally better in a B2B setting or B2C?
    Why?

    What's your favorite car to drive on a track?

    Merci et a bientot peut-etre :)

    • SP

      Sujan Patel

      about 1 year ago #

      Hey Arsene,

      Great meeting you too.

      Content marketing works well for both B2B & B2C. I had a conversation recently with Ross Hudgens on this topic. Check out my video: https://www.siegemedia.com/strategy/sujan-patel-b2b-content-marketing

      My favorite car to drive at the track is a tie. I can't decide if I like driving a Honda s2000 or Porsche GT3.

      The S2000 is a much lower Horsepower car but provides no electronic assistance so it makes for a much more fun & raw experience...but the GT3 is so damn fast and precise that I have just as much fun :)

      3 Share
  • ES

    Evan Schoepke

    about 1 year ago #

    Hi Sujan, I was recently hired for a Growth Lead role what are a couple of things that you know now from your experience that you really wish you would have known when you were just starting out.

    • SP

      Sujan Patel

      about 1 year ago #

      Evan,

      Congrats on the new role. Growth comes down to 2 things:
      1. Prioritizing the right ideas. The ideas you think have the best chance at moving the needle or solving your current bottle neck.

      I created a short video on my process: https://www.youtube.com/watch?v=475AmSk2zjI

      2. Focusing on the customer. In this interview I walk through my customer first mentality: https://www.starred.com/sujan-patel-interview/

      BONUS: Connect with other marketers and growth folks. You'll learn a lot chatting with folks in the industry and likely avoid making mistakes they've made :)

      2 Share
  • IB

    ioana budai

    about 1 year ago #

    Really excited to have you here, Sujan! :D
    My question is: how do you handle a lead generation strategy for a product agency? Especially acquiring leads through content creation. I kinda struggle with this at my current company (small sized software agency that's been around for like 12 years) and I'm also a digital marketing rookie, so yeah :). Was wondering whether you encountered a similar case.

    • SP

      Sujan Patel

      about 1 year ago #

      Ioana,

      I look at the problem a little differently. For every product we operate at Ramp Ventures or company we help at Web Profits we look to see if content marketing will be an effective channel to grow.

      First step is looking to see if content can help generate traffic & awareness.

      If so here's the process of deciding what content to create: https://www.slideshare.net/singlegrain/content-creation-process-71663225

      If we can generate traffic we look to see how we can generate leads/emails. Often times that's using tools like Sumo.com , OptinMonster or Drift/Intercom for live chat

      3 Share
      • IB

        ioana budai

        about 1 year ago #

        Thanks a lot, I'm actually in the 'generate traffic & awareness' phase, but there's still a long way to go until I bridge the gap between content and leads :))) Your answer is great help, thanks for taking the time.

  • CG

    Christopher Gimmer

    about 1 year ago #

    With regards to Ramp ventures, what goes into your decision to either acquire an existing product, or build out a new one? Do you regularly seek out opportunities or is it more serendipitous?

    • SP

      Sujan Patel

      about 1 year ago #

      We focus mostly on acquisition. The companies we run will build new products every so often but as Ramp Ventures our model is acquire and grow companies by 5-10x.

      When Bob Senoff and I started Ramp Venture back in 2015 we had a few serendipitous deals but we're seeking out opportunities all the time.

      Bob always tells me that finding new companies is our job. It's actually one part of our jobs..the other part is growing them :)

  • ZG

    Zach Grove

    about 1 year ago #

    It seems like the world of self-serve SaaS has gotten much more competitive over the past few years. There's a ton of great blog content published daily, and CPCs on paid channels are continuing to rise.

    How has your approach to growing Mailshake/Pick/etc. adapted in 2018, compared to SaaS products you've grown in the past (if at all)? Are there any growth channels you think are undervalued that B2B marketers should be paying more attention to, but aren't?

    • SP

      Sujan Patel

      about 1 year ago #

      Zach,

      The space is getting more and more crowded every day..which is awesome for the customer :) but makes a marketers job more challenging.

      Our strategy has evolved to account for more competition. We're focusing on building a loyal customer base/audience, brand and most importantly on CX (customer experience).

      You identify and copy almost any marketing strategy these days but you can't copy a brand or CX (as easily).

  • TC

    Tad Chef

    about 1 year ago #

    Hey Sujan!

    Thank you for appearing here and offering your advice.

    As you might have noticed I've been following you throughout the years.

    Now I just realized that you are even more successful than I previously thought.

    You must do something right then!

    I have visited the Web Profits site where under "acquisition" you only offer ads on different platforms.

    In contrast Ramp Ventures seems to be heavily invested in outreach and thus organic reach.

    Web Profits also focuses on engagement where all the organic reach techniques are mentioned.

    This makes me wonder how you actually get attention, traffic and visitors for your projects and clients.

    For me traffic is mostly people driving by your site while visitors stay and enter to perform tasks.

    As I understand you pay the big players in search and social media to get traffic but then keep them by content, brand recognition.

    Am I right? What is your secret sauce in case I got this wrong?

    I also have a more personal question which might be a bit weird.

    You don't have to respond if it is too personal.

    You have a very common Indian name - Patel is like one of the most popular names in India.

    Even in the US there are many people called Patel. Just think Neil Patel - another famous and a bit controversial marketer.

    Do you think your name and ethnicity helped or rather hurt you when trying "to make it"?

    Did you experience racism or simply people mistaking you for someone else along the way?

    Sincerely, tad

    • SP

      Sujan Patel

      about 1 year ago #

      Thanks Tad.

      I think from the outside things look a bit different than they actually are.

      Web Profits is always testing landing pages so you not see what we're actually focused on.

      Both Ramp Ventures & Web Profits are focused on Growth through SEO, Paid Search, Paid Social, Content Marketing, Influencer Marketing, etc

      The big difference is that for Ramp Ventures we do the marketing for our own properties vs for clients.

      Our biggest channels for our growth is word of mouth, referrals, content marketing, paid social & paid search (in that order).

      Regarding the name and ethnicity helping or hurting, I think it's hurt me more than helped as Indian people don't have the best reputation when it comes to marketing. They're often perceived as off shore labor.

      Luckily I haven't had to deal with too much racism in my career.

  • DN

    Daniel Ndukwu

    about 1 year ago #

    Hey Sujan,

    Do you cross promote all your SaaS companies or do you tend to keep them separate from each other? Which one is your favorite?

    • SP

      Sujan Patel

      about 1 year ago #

      They're different legal entities (companies) but there is cross promotion happening.

      For example, if you sign up for https://www.voilanorbert.com/ (where you can find email addresses) you'll see some promotion fo Mailshake.com (where you can send emails).

      We try to not go overboard with cross promotion

  • LD

    Ludwig Dumont

    about 1 year ago #

    Hi Sujan, Looking forward to your AMA.

    At Contento (www.contento.us) we focus on helping small businesses to grow through digital marketing. To enable this we built an A.I. powered digital marketing platform that puts the digital marketing of the small business on autopilot 🚖.
    I would love to hear your thoughts on how you would target this market (or a niche within the market) for a product like Contento, bearing in mind that this is a less digital media oriented population.

    Thanks a bunch

  • DJ

    Duncan Jones

    about 1 year ago #

    If you were starting again right now on day one - what would you do differently in building your profile & businesses based on what you know now?

    • SP

      Sujan Patel

      about 1 year ago #

      I would have started creating content earlier and been consistent from day 1. I doing marketing in 2003 but only started creating content in 2010 and I wasn't consistent or didn't build an email list until 2014.

      I would have done all of the above on day 1

  • WB

    Wes Bush

    about 1 year ago #

    Hey Sujan! I'm curious. Why do you primarily manage product-led SaaS companies? Is there something you don't like about the traditional marketing or sales led approach to growing a SaaS business? Or do you see product-led growth as one of the best ways to grow a SaaS business?

    • SP

      Sujan Patel

      about 1 year ago #

      Wes,

      Over the years I've worked with 100s of SaaS companies and found out that the product is the marketing...at the very last that the companies that great products are growing much faster than those who don't (or aren't as focused on the product).

      I'm not actually focused on product-led growth, our companies have customer driven growth. That usually means heavier investment in the product.

      I created a presentation on what customer driven growth means https://www.slideshare.net/singlegrain/the-c-factor-a-customer-driven-growth-framework

  • AS

    Aazar Shad

    about 1 year ago #

    Hi Sujan,

    I sell a SaaS GDPR Solution. We have privacy policy generator, cookie consent, GDPR documentation and risk analysis. Currently, the market has reduced interest. We're looking to become more privacy solution for software. What's the best way to sell them?

  • WU

    Wasim Ullah

    about 1 year ago #

    What are some of the growth hacks you've found too useful?

  • BP

    Bhavesh Patel

    about 1 year ago #

    Hi Sujan, hope you are doing awesome.

    I have a simple question for you, where do you find early SaaS startups?online or at any events?

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