Sophia Eng is the VP of Marketing at Trade The Fifth and Founder of Women in Growth, a community dedicated to empowering women to grow businesses. She has been the driving force behind the revenue and user growth at InVision, Autodesk, and Workday, as well as her own consulting agency using buyer psychology as the backbone of her strategies and insights. Companies choose Sophia due to her track record of getting the best results in the shortest amount of time, while maximizing promotion and growth budgets. Using her background in science and psychology, Sophia has paired with ConversionXL alongside Sean Ellis to teach growth marketing through the lens of effective persuasive psychology.
Today, Sophia champions female and minority inclusion in Silicon Valley. Sophia has a special focus on empowering female entrepreneurs, as well as pushing the agenda for more in-depth studies on the unique psychology of female consumers.
On March 28, 2019, Sophia will be answering questions related to personal and company-wide growth potential and coaching, consumer psychology, working remotely and, Optimizing for Happiness; balancing life and work as a mom and caregiver.
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