Hello! I bet you are wondering- “What’s an IBMer like you doing in a place like this?” That’s simple, I love data & analytics, I love product and marketing. I didn’t want to choose and with Growth Hacking, you can have it all. So here I am, part of a movement of Growth inside IBM and yes – it’s catching on. It’s not just for startups anymore!
Currently, I am the Chief Digital Officer for IBM Analytics where we focus on all sorts of cool things that help people leverage data from databases to information integration, data warehousing, data science, predictive analytics and statistical analysis (to name a few). My job is to make our offerings more accessible and consumable so more people can be data-driven and smarter.
This isn’t an easy transformation for a 100+ year old company but let’s face it, to be around that long, you gotta evolve and change. Developing a digital route to market alongside our more traditional routes to market is core to our growth strategy at IBM and it’s completely focused on the user experience.
We now have a Growth Hacking in a few parts of the IBM company and the Growth Mindset continues to gain momentum. That’s pretty cool when I think about how just a few short years ago people looked at me sideways when I said “growth hacking”.
In my years at IBM, I have been in Tech Sales, Marketing, Product, Lab and now Digital Product.
I look forward to your questions !!
I will be live on June 5 starting at 930 AM PT for one and a half hours during which I will answer as many questions as possible.