Chris is the Head of Growth at Mozilla for Firefox on desktop, iOS and Android. For the past five and a half years, Chris has driven initiatives that has helped take the non-profit open source Mozilla from being data averse to data-driven. These initiatives were based on a foundation that Chris built from scratch and were based on insights. The path to this new future of data was not straightforward given there were not always robust scalable enterprise solutions that would meet Mozilla’s open source preferences.
After selecting vendors and doing custom installations, Chris was able to perform Growth experiments resulting in new insights that were previously unknown. Throughout the experiments they were able to keep users anonymous and their information private. What was once a future plan to be able to A/B test experiences, Chris turned it into a reality and was able to perform experiments to improve acquisition, activation and retention rates, and ultimately grow Firefox’s user base. Even though most professionals in modern digital marketing had access to dozens of applications to manage and understand their user base, the Growth team was able to successfully perform tests with just a single few tools.
Prior to Mozilla, Chris was Director of Web communications at Penn State University and served as a chair on the University’s web council. At the University he transformed a college’s web presence from hundreds of separate websites to a centralized web service running open source technology which became the most progressive and advanced college web team in the United States. The SEO and web analytics on the college’s websites proved to be valuable information to the faculty which eventually used the data as inputs to their research projects.
Before leadership roles in marketing and IT, Chris was a full-stack engineer for a decade. He started his career as a web engineer during his sophomore year in College at one of the first Internet providers in Pennsylvania. He did everything from web development, Linux server management, network monitoring, and building databases. With Chris’ diverse background in engineering, marketing, and business, his t-shaped skills made him the perfect candidate for a future in Growth.
Chris is a Computer Science graduate from Edinboro University of Pennsylvania and a first-generation college student from a small town in Pennsylvania where he spent his youth taking things apart and making them better. Outside of Growth, Chris is a semi-professional racecar driver and races sports and Formula cars in sprint and endurance events. He and his family live in the heart of Silicon Valley and swear they are not anything like the hit HBO show.
He will be live on September 13 starting at 930 AM PT for one and a half hours during which he will answer as many questions as possible.