A graduate of The University of Washington in mathematics, Alexander has worked on numerous product teams over the last decade with the focus on providing deep dive analytic projects to shape the product roadmap. He joined the App Ads team at Facebook over a year ago where he provides data-based guidance to drive product strategy. His insights help develop new app ad products, increase the efficiency of existing ad products and create new optimization options for App Install.
Prior to Facebook, Alexander held various positions at Capital One and Amazon where he used data science to develop business insights to influence key product decisions.
Alex is passionate about technology, specifically the app landscape. He enjoys speaking to startup founders and helping developers/ marketers with their app growth strategy. His advice – Focus on metrics that go beyond the install and drive downstream value for you.
Feel free to reach out to him on LinkedIn
He will be live on Oct 27 starting at 930 AM PT for one and a half hours during which he will answer as many questions as possible.
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