Hi, I'm Janna Bastow and I'm the co-founder of ProdPad.
We're a bootstrapped team of product people making product management software for other product people.
We’ve always been focused on building a business, not a startup. By this, I mean we haven’t gone for external funding. Instead, we focused on building something we could sell from Day 1 and have successfully grown the business organically, from our own customer revenues (and sweat and tears).
Thanks to my talented co-founder and CPO Simon Cast and all-star team, we’ve been able to dream up and implement incredibly creative and technically challenging ideas that have fuelled our organic growth.
An example of this is our new user onboarding, which we affectionately call the “magically extending trial.” We designed an onboarding flow to start users off with a 7-day trial and automatically rewards them with more time as they try new things in ProdPad. Our trial-to-conversion rate more than doubled as a result.
Pulling this off was definitely a team effort - digging out user analytics, talking to our customers, designing a “badass” user experience, developing a persuasive email flow. But this is standard practice at ProdPad - everything we do is product, so we’re always all hands on deck by default.
As for me, I’m originally Canadian but moved to London to take on my first product manager role at a startup. I had no idea what I was doing at the time and started a small meetup to meet and learn from other product managers. As the community grew, I co-founded ProductTank, a now global meetup taking place now in over 80 cities around the world and Mind the Product, the community and the world’s largest conference for product people.
Lately, I’ve been spending more time on the speaker circuit. Most recently, I was on stage at Turing Festival (Edinburgh), MicroConf (Barcelona), SaaStock (Dublin), and I hope to see some of you in the audience at the upcoming SaaStr in San Francisco!
You can connect with me on Twitter at @simplybastow
I will be live on Oct 18 starting at 930 AM PT for one and a half hours during which I will answer as many questions as possible.
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