Currently, I serve as the VP of Industry Relations at Placester, where I help build relationships to create large scale growth opportunities. Focusing on brand positioning and evangelism, new markets, strategic alliances, partnerships and business development. I travel the country evangelizing our company, culture, and platform.
I’ve recently authored a new book, The Road to Recognition, An A-to-Z Guide to Personal Branding (with Barry Feldman), a hands-on primer about how everyone can jumpstart their professional success by leveraging their personal brand.
I joined Placester as the first non-engineer to help bring our product to market. I focused on evangelizing a new way for real estate professionals to market themselves online and off. My goal was to grow our customer base and learn more about our audience by teaching how to apply the why what and how of digital marketing in the complex world of residential real estate.
As the #3 hire at Placester, I've have worn all of the go-to-market hats and helped the company build a 450,000 plus customer base in less than ﬁve years, through four rounds of venture funding, two acquisitions, and triple-digit revenue growth.
I designed, deployed and drove adoption of our Real Estate Marketing Academy which has evolved into of one of the most successful online education portals in the residential real estate industry and our most successful demand gen channel. I traveled extensively delivering Personal Branding and Marketing Strategy keynote speeches and workshops to the various industry conferences throughout the United States and Canada, including NAR, Inman, RE/MAX, C21, XPlode & Berkshire Hathaway conferences as well as countless association events.
Relationship building and partnership creation have been instrumental to our accelerated growth. Beginning with our team, where 100% of the colleagues that I was responsible for hiring, have experienced career growth and moved into leadership positions within our company.
Followed closely by our strategic partnerships, including, the National Association of REALTORS, the largest trade association in the world, Hearst Media and Keller Williams Realty International, the number 1 real estate franchises in the world by agent count.
He will be live on Oct 13 starting at 930 AM PT for one and a half hours during which he will answer as many questions as possible.
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