Hannah leads Marketing Operations at ZOZI, the online booking software that powers the world’s experiences. ZOZI is a unique platform offering an amazing selection of marketplace activities in almost every city across the United States as well as an online booking solution for tour and activity business owners.
Hannah sets the strategic vision for ZOZI’s marketing technology roadmap and delivers on operational improvements and monitoring. She partners with the B2B and B2C teams at ZOZI to enable operational excellence and scale. Her main focuses in the last year have been demand generation, business intelligence data management & implementation, campaign execution & analytics, and process management across teams within ZOZI.
Since starting at ZOZI Hannah has implemented new email marketing technology, managed SEO, launched new demand generation technology, launched Google Tag Manager for cross-domain analytics, created new processes across several platforms & teams, run A/B tests – one e-commerce test leading to 30% increase in conversions, and overseen several new product builds, implementation & launch. She’s super passionate about mountain biking, surfing & gettin’ things done.
You can follow Hannah on Twitter: @MktgInSF
She will be live on October 11 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter