Before falling backwards into the world of SaaS, Claire Suellentrop started her career at an entertainment marketing agency, where she attended power lunches with record label execs by day and rubbed shoulders with bands by night. It was a run-you-ragged lifestyle that inspired her to start a side project: a blog about how to eat healthfully while surviving long workdays and even longer nights attending concert after concert.
Ultimately, she decided a career in an entertainment wasn’t in the cards — but she kept up the blog, which served as her sandbox for learning how to build an audience and make money on the internet.
Her work on the blog eventually landed her the role of Director of Marketing & employee #2 at Calendly — where her tenure saw product growth skyrocket to hundreds of thousands of users and revenue climb to millions in ARR.
After transitioning from her in-house role to consulting, she helped SaaS companies like Wistia, FullStory, Edgar, Death to the Stock Photo, and many others get inside their customers’ heads, and increase conversions across sales, marketing, and onboarding.
She loves discussions about business, marketing, customer research, CX, professional development, leadership, company culture, intersectional feminism, and cats. You can reach her on Twitter anytime to chat about these topics.
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